I am a freelance Product Owner and UX/UI designer who focuses on delivering quality experiences.
I support companies to create a lasting intuitive communication with their customers and stakeholders by applying design methodologies in the process of business consultancy, management and data analysis.
My goal at any organization or on any project is to integrate business and user needs into an ample solution.
Expertise
UI/UX Design
Proficient with creating User-friendly Interfaces for web, mobile and game applications. Deep focus on User Experience Design of intuitive digital products. Capable of defining, ideating, prototyping and testing upon user needs and business goals. Creating fluid user workflows based on behavior data. Testing includes preparation of test materials (ex. mock-ups) and testing environment; and analysis. Knowledge of usability, user perception and behavior, and persuasive technology methodology.
Graphic Design & Illustration
Knowledge and skills concerning Brand Design (design systems, style guides) and Printed Media ( books, posters, infographics, cards) and experience with various (mixed) Illustration techniques. Skills with character and environment design (2D/3D) for various media. Strong sketching and concepting in various styles. Photo- and video-editing skills, including animations creation.
Digital Product Design
Advanced Product Sketching and Form-giving skills aiming at visualizing products and services. Experienced with Rapid Prototyping techniques such as 3D modeling/ printing.
Experiences
work
✦ Pre-launch
Limonova Designs
Helmond/Eindhoven, Mar 2024 – Aug 2024
After deep reflection on how I wanted to contribute to the world, I decided that is right for me to start my own venture. Currently, I am setting up a service business which will support creative business owners with gathering data on their clients’ Customer Experience, help them setup their online shops/ portfolios and manage the technical aspects of going from concept to product. However, a business venture is not an easy task to accomplish. As part of the process, I applied to take part of the ‘Start Her Up’ program organized by International Creative Women association with support of Gemeente Eindhoven.
UX/UI/CX Designer at C-Profile
Waalre/Eindhoven, Feb 2021 – Dec 2023
Previously I was working as an designer for a risk management SaaS and CRM platforms. On a daily basis I created and updated all interaction flows and graphic elements, and conducted interviews/tests with stakeholders. I continuously try to improve the user workflows and create an outstanding customer journey. Each one of the improvements we did to the system, I guided to fit the targeted customer experience and communicated to developers on what scenarios to take into account. Simultaneously, our team developed internal meta software for faster delivery of applications focused on supporting businesses and individuals with their insurance products, for which I helped as a tester/user.
Since October 2022 I have been involved with customer experience issues. That means I guided customers through the process of data implementation, consult them on how to target their users, provided statistics on users’ behaviors and managed incoming requests for specific bugs or improvements.
Visual Designer
Eindhoven, Jan 2019 – Mar 2021
During my studies I was involved in a bulk of projects. The work included designing UIs for digital solutions and creating visuals for digital and printing materials like posters and stationary.
Illustration Artist
Enschede, Nov 2015 – Jan 2017
Worked on several big illustration’ assignments for an art gallery in Bad Bentheim, Germany and at the ‘De Kaaij’ art event in Nijmegen. Tasks were oriented to developing a series of abstract watercolor paintings and expressing cultural differences between them. The result was 40 artworks with unique styles being placed in the gallery.
Graphic Designer at Esschert Design
Enschede, Jan 2015 – June 2015
The work I did for Esschert Design was in their graphic design department. I learned the principles behind successful and efficient packaging design and the ins and out of designing for print. During my internship I developed further my graphic design skills and eventually designed and delivered a children’s book of my own.
Graphic Designer at 809cgi
Haaksbergen, Jan 2013 – June 2013
As a graphic design intern at 809cgi I got acquainted with the work process of designing high quality visuals for specific brands like Pickwick, Phillips, Lidl and Hema. The bulk of work focused on Food Photography and professional image retouching. During the various projects I communicated with marketing specialists and worked alongside food stylists.
education
M.Sc. Industrial Design
Feb 2017 – Jan 2020
At Technical University Eindhoven I participated in projects and courses focusing on developing tangible and digital systems.
B.Sc. Art and Technology
2010 – 2015
At Saxion University of Applied Sciences I developed a variety of skills in the field of Art and Multimedia Design. Those include web design, film production and motion-graphics, advertising/publishing and game design. I focused on publishing and game design during my final courses and graduation.